Evaluation of Canons Strategies Essay Example | Topics and Well Written Essays - 2000 words

Evaluation of laws Strategies - Essay ExampleThis form demands continuous and effective flow of information and the ability to adapt to change. All members of the company should be twisty and strategy, when require, needs to be changed accordingly. Robust measurement of strategical competences is critical. canon has applied strategic supplying since 1957. The strategic approach to achieving top market position involved everyone and there was a careful planning of the resources needed in order to achieve the market position.Canon has focused on the photocopying market in the get and it has focused on niche marketing i.e. producing small photocopiers. It has in parallel, developed new technology. Starting from photocopiers, Canon has developed since then core competencies in printers, scanners etc.The company emphasized node satisfaction and it is customer oriented. Based on customer satisfaction, it has developed its growth plan which is called Excellent Global Corporation pa ttern. In this plan, the goal of Canon is clearly stated i.e. top share and profitable operations. The strategic planning process involved highly automated manufacturing plant, high technology products and synergy.So, the structure of Canons strategic plan was the following the centre set the long-term strategy whereas the business units (product divisions) implement medium-term planning playacting always within the constraints placed by the centre. Crisis management and contingency planning were important in Canons strategic process since the company wanted to be prepared in case of unfavourable events. These various plans were consolidated by the centre. Each business unit/division prepares its own budget, these budgets are collect and then the centre prepares short-term plans.The company culture is quite distinctive people are encourage to talk and debate.The emphasis on people is shown in the objectives of Canon for the years 2001-05 among other objectives such as product le adership, development of R&D and strong financial position.