Coffee Industry Essay

umber is an important commodity next to oil. Its one of the introductions most popular beverages with over 501 billion cups consumed every year. It has been around for much than 1,000 years. During that time, burnt umber has been considered a food, a medicine, an aphrodisiac, and even a wine. This was before the advent of specialty coffee bean tree shops in the country. Today, however, coffee is known as a beverage to be savoured and enjoyed. And thus, specialty coffee shops are a common commode especially in the Manila Metropolis.Specialty/Gourmet coffee refers to the highest-quality green coffee beans roasted to their greatest flavour potential by true craftspeople and thence properly brewed to well-established standards (Specialty burnt umber Association of America/SCAA). The SCAA further explained that specialty/gourmet coffee tastes better than instant or mass-produced coffee because it is made from coffee beans grown only in ideal climates and prepared according to exac ting standards. Also, specialty coffee possesses a richer and more balanced flavour. The Specialty/Gourmet Coffee is not frequently purchased on commodities exchanges.For instance, Starbucks purchases nearly all its coffee through private contracts that often pay double the commodity price. Thus, it is also important to keep an eye on that the coffee sold at retail is a divergent economic product than wholesale coffee traded as a commodity. Such has coffees popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is savouring a cup, a mug or any of coffees delightful and delicious preparations at almost every hour of the day. From sun up to sun down, its coffee time History.Specialty coffee shops delineate their roots from the coffee shops of Europe in the 16th and 17th century upon the introduction of coffee which became a popular drink. In the United States, specialty coffee shops are said to have been popularized by Starbucks Coffee. Starbucks Coffee was established in 1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl originally to sell coffee beans only. The companys current profession of retailing coffee beverages came about when then marketing person Howard Schultz (currently Chairman) got interested in selling espresso by the cup after visiting Italy.Initially, the company well-tried the new business model in one of its outlets and became an instant hit. Despite of this success, however, one of the owners opposed Schultzs idea of expanding the concept to all of its stores. In 1985, Schultz leftfield Starbucks and opened his own specialty coffee shop called Il Giornale. By 1987, the owners of Starbucks decided to sell the company to focus on a 1983 acquisition Peets Coffee and & Tea, which was Starbucks coffee bean supplier. Schultz, together with other investors, purchased Starbucks for US$3. 7 million.Schultz eventually changed II Giornales name to Starbucks Coffee Company. Starbucks currently has more than 10, 000 outlets worldwide, with 93 regain in the Philippines operated by its franchisee Rustan Coffee Corporation. In the Philippines, even before Starbucks came in 1997, there were enterprising Filipinos who had the foresight to put-up specialty coffee shops. The pioneers in the local industry are Figaro Coffee Company and The Coffee Experience, both established in early 1993. Figaro Coffee Company was set up by a group headed by Pacita Juan, the companys president and chief executive officer.Its first outlet was a small kiosk located at the Glorietta mall in Makati. The outlet was initially called the F store. The Coffee Experience, meanwhile, started in the same mall in Makati, also under a different name Coffee X. It now has 24 outlets located mainly in Metro Manila. 1 . DOST Coffee Industry Analysis 2 . Economics of Coffee http//en. wikipedia. org/wiki/Economics_of_coffee 3 . Coffee Industry Cluster http//sme12. ph/sme12/index. php 4 . The Brewing Business of the Philippine S pecialty Coffee Shop Industry.