Case study analysis Term Paper Example | Topics and Well Written Essays - 2000 words

Case study analysis - Term Paper ExampleGoogle was one of the pioneers to introduce easy and lush research. There technique of PageRank gained them more popularity. PageRank was used to measure the importance and relevance of a website based on the back links the site had from other known sites. The AdWords introduced by Google gave many companies to advertise their products and website on web. AdWords gives the client the ability to select the relevant key words they prefer. Whenever these key words appear in the search the websites which have chosen these keywords will be displayed. Google has been adequate to(p) to change the concept of viral marketing altogether (Googles Country Experiences France, Germany, Japan, 200). Cultural Dimension of Google Google has been able to change a lot of traditional corporate work culture. Google has al directions promoted work with fun concept. They believe in keeping their work place prankish yet effectual. Google management does non bel ieve in serious nature of work, they believe that it is only when the employees be happy that they will be more efficient and creative in their work. When Google went for global expansion, their offices in all the countries had the work culture. The employees were never asked to come in formal attire. The aesthetics of the offices all over were also through with a casual attitude. Where other corporates promoted profession uniform attitude in all their aspects, Google stuck to their core belief that work can be fun. It was a littler difficult for employees in countries like Britain and other European Union countries to adapt to Googles work culture. The informal way of conducting themselves in work place is an exotic thing for these countries that associate work with serious attitude. Google has been known to promote ethnic expression at work place (Hamen, 2003). The Google management abets their employees to mingle with each other. They encourage people hailing from several( predicate) countries and communities to interact with each other. This helps the employees to broaden their thought process. The set up in all Google offices is done in such a way that all employees have their meals together in cafeteria. Google also is famous for encouraging women employment in many countries to promote gender equality. The employees are provided with all the facilities like food, massage parlour and pool table etc. in the office complex itself. However, Google does stress enough importance on performance also. All employees are expected to perform to the best of their capability. The raise and promotions are based on the performance of the employee. An employee who is able to perform brilliantly while having fun is an ideal employee for Google. Google does not want its employee to lose focus from their jobs. The facility provided by them is to facilitate more productivity not divert the focus of the employees. The rapid growth of Google in different countries conf irms the business viability of their unconventional ways. The business model of Google has raised many objections in many countries. Many countries like France and China do not agree to their business model. Google had to modify many of the original products they offered to accommodate country specific demands and laws (Googles Country Experiences France, Germany, Japan, 202). Revenue Earning Potential of Google Focusing on the revenue earning dimension of the community it is found that in the previous days Google used to